Have You Heard of Riff?

Riff could be the NEXT BIG THING!!!

I don’t really know anything about that…I just believe in hype.

So, Riff is a “music messaging” app, allowing users to send a 20-second music clip and an optional picture to any contact in their phone. It is pretty cool, though, honestly, totally frivolous. But most apps are, so who am I to say anything? Frivolity rules. Oh, and like Snapchat, these messages self-destruct, so enjoy the hell out of those 20 seconds while you can.

Having apparently grown out of an Entrepreneurial Club meeting at Virginia Tech, the founders of Riff are sticking to tried-and-true marketing methods to spread the word: hotties in their tumblr posts. Not gonna lie, I appreciate that, and I think their target demographic will as well.

I’ll report back as I continue to use the app. They are currently in Beta, and I’m not sure what full functionality will look like, but “local boys release cool app” is always a story worth pushing. Let’s keep an eye out and see where they take this.

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Filed under Blacksburg Start-ups, Start-up culture

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