Throttle!

Is Mindsense a start-up? I mean, they aren’t Microsoft, but they’re pretty well established…

Hell, they’re local. Let’s write about ’em.

They have a new product in soft launch called Throttle. I’m not going to explain it, because you can just click the link. Click it. Just CLICK IT! Jeez…you know I can see the metrics on the back-end, right? I know when you’ve read something and I know when you click stuff. CLICK IT.

Ok. I know you aren’t going to click it. So here’s the thing: Mindsense is trying to save email. They have Mail Pilot and now they have Throttle. And I like email. I know most people hate email, and it isn’t a perfect communication medium, but now that stamp-and-envelope letters are dead, it is really all we have left.

To quote Win Butler, “it may seem strange how we used to wait for letters to arrive, but what’s stranger still is how something so small can keep you alive.”

I don’t know…maybe I should hate email. The immediacy of it. No forethought, no effort. Reduced humanity.

What was I talking about? Oh, yeah, Throttle.

It is cool, I guess. Whatever. Click the link.

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Filed under Blacksburg Start-ups, Pointless musings

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